​Social & Political Research

We cover Socio-economic studies on tribal's, society, Social Issues, case studies, Ethnography, Historical and Cultural Research, and election studies including behavior of people.

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MASS MEDIA & AUDIENCE RESEARCH

Mass Media Research investigates aspects related mainly to programs/content development, audience measurement and targeting in areas such as:



• TV
• Radio
• Print
• Internet
• OOH (Outdoor & Indoor Media)
• Cinema

We provide actionable recommendations and strategic insights about what viewers and consumers like and dislike, analyses and improvement solutions for different types of programming & content, demographics and lifestyle information, format changes & new format development, audience/traffic measurement and targeting, competition analysis etc.

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Our team manages extensive experience and expertise, dealing over the years both with quantitative and qualitative methods, but going further, combining these insights with content analysis and specific research methods used by mass media research in particular.



We offer several research tools, each suited for a specific step in building and maintaining a successful media product or brand:

• Program testing: research on program ideas, rough-cuts, or final productions such as pilots, movies, foreign shows versions etc.
• Music research: obtain listener opinions about music that a radio or music TV station might play.  Such tools are: Callouts (continuous music testing) and Auditorium Music Tests (extended playlist testing).
• Celebrity ratings: evaluating celebrities in terms of different indicators relevant for their involvement in media environment.
• Celebrity endorsement: establishing which celebrities have the greatest potential and compatibility for endorsing a brand.
• Market studies: an investigation of the perceptions of the entire market, TV, radio or print, usually within a specific target. Its main objectives cover the following: redefining or updating a more specific target group (targeting), establishing  which content or programming routes to be further explored and developed, and in which areas;  gaining information about the most effective ways for promoting the media brand.
• Format studies: research with respondents who listen to or prefer a certain type of music.
• Format search studies: research in radio or TV to find an available radio or TV format in a given market.
• Programs elements importance: identifies elements on radio or television that are most important to a specific audience.
• Slogans and promos evaluation: testing different slogans and promos / graphics alternatives for radio and TV brands or specific programs.
• Tracking surveys: Tracking studies (weekly or monthly) measuring all media types in terms of: audience metrics (rating, reach & frequency, market share, average time spent, target affinity, traffic data etc.), brand image & performance attributes,  campaigns performance, target behavior, demographic and psychographic structure, ad-hoc specific issues).