The client, as is often defined, is seen primarily as an individual.



 

But many companies in fact are addressing to the customer – another company.

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This market also has its shares of the trend and acquisitions changes, based on some decisions and the changes in perception.

 

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B2B research addresses problems and situations which targets inter-and intra-corporate relations, where the company which provides services and products wants to understand the market, its segments and the motivations, preferences and wishes of the clients which are firms and companies.

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What makes us different is that we treat companies as entities composed of many individuals who sometimes bring personal motivations in making corporate decisions.

 

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Our B2B tools are:



• ​Corporate Customer Satisfaction

Your customer satisfaction is the most important asset. Through our studies we follow the degree of satisfaction in the entire company, from the person who decided to purchase the product / service, to people who use it frequently.



• Corporate Perception

Your company’s perception in the market decisively influences mostly the relationship between you and potential or current customers.



• Corporate Segmentation Studies

Identifying and classifying your corporate customer or potential client’s needs



• Auditing the distribution channels

Identifying and evaluating the effectiveness of communication channels used in inter and intra-organizational relations.



In a more and more competitive environment, managers are interested in employee degree of satisfaction, considering it as a key factor in the organizational development and the implementation of corporate strategies. We provide tools to measure the relationship motivation – performance – satisfaction, as well to increase employee productivity as individuals and companies as entities.

 

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• Employee Satisfaction
• Employee Perception​
   

The interviewing techniques we use include: PAPI, CATI and CAWI, but also in depth interview or focus group.