ReSearch
Everyday we came across numbers, facts, findings, survey, socio-economic status, brands, polls, public opinions, information through newspapers, reports, census, and media.
We made you Understand,
the life of people
Call Us Now: 9404-106-409
CLT (CENTRAL LOCATION TESTING)
PAPI – FACE 2 FACE – PEN & PAPER
We use the latest quantitative data collection technologies available on the market:
Quantitative Research
Over the years, we have developed one of the largest and the most professional interviewers network, which covers the entire country extremely time effective:
Over 1.000 interviewers across the entire country
40 area coordinators constantly refreshing and training the network
Probabilistic sampling:
- random route or individual pre-defined selection based on voting lists
- Pre-testing of the questionnaires
- Minimum 15% interviews checking by the headquarters team
Central Location Testing (CLT) or Hall Tests is a face-to-face survey method where respondents are invited to some convenient place.
This type of setup is used for studies requiring extensive stimulus material to be shown and tested in standard conditions.
We offer central location testing surveys for a variety of products and services.
Our capabilities include the following research types:
- Concept testing
- Product testing
- Packaging tests
- Advertising testing (concept and copy testing)
Starting with 2012, we have implemented online research capabilities and have started to develop our own Online Panel:
5.000 email database which represents the basis for panel recruitment
Both online and offline email databases recruiting sources, ensuring the best coverage and panel representativeness
Dedicated platform for the online questionnaire programming and monitoring
Multimedia testing capabilities: videos, pictures and audio files
Dedicated platform for the online community panel management
Operating since 2003, is one of the most experienced call centers in Romania, dedicated to marketing research.
Starting with 2012, our call center system has renewed its software platform and extended its capabilities:
Random digit dialing sophisticated procedures, covering all individuals reachable by phone
Specialized software platform capable of complex questionnaire design and audio clusters testing
Auto dialing capabilities
Pre-testing of the questionnaires in a real scenario
Complete supervision and real time interview checking by our CATI coordination team
Complex training sessions of interviewers
CAWI – ONLINE PANEL
EXIT LOCATION &
IN STORE INTERVIEWS
CATI- CALL CENTER
SPOT SURVEY
This type of quantitative method is ideal for the “burning” topics or issues that need to be researched extremely fast and reliable.
The collection method is either CATI (phone survey) or CAWI (online survey) and has the following characteristics:
- 1-2 days of data collection
- Up to 500 interviews per 1 working day
- Very specific and short questionnaire design
- Surveys a rather generalist target (e.g. 18-64 y. o. national or urban)
- Less than 1 day for reporting the results
Also called intercept interviews, this marketing research data collection method benefits from the respondent’s ability to recount details of their experience, which is still fresh in their mind, because visitors or customers are interviewed immediately after their experience with a business or organization.
This data collection type is an ideal methodology for:
Catchment area surveys, which identifies, analyses the main geographic areas where the customers/visitors come from Customers’ or visitors’ perceptions and satisfaction Improvements and changes customers would like to see the geo-demographic profile of the visitors